Bonne Maman

Bonne Maman stands for delicious jams that are based on original French recipes. As a result, the brand has a very special charm, which we spread in direct dialogue with the media. To accompany the introduction of three multi-fruit jams we conducted editorial visits to major publishing houses in Munich and Hamburg. We presented the new products to the editors, seeking feedback and arranging collaborations to maximize the reach of our messages in the mass media. These include, for example, great recipe creations and a romantic competition in a leading women’s magazine, with lots being drawn for a trip for two to Paris.