The Association of the German Confectionery Industry e. V. (BDSI) represents the economic interests of the predominantly medium-sized companies in the German confectionery industry. For many years, it has carried out scientific public relations work, which is accompanied and co-directed by the BDSI’s Public Relations and Nutrition Working Group (nowadays: Communication committee).
We have been advising this committee since 2007, in particular on all technical issues relating to nutrition and health. In close cooperation with the BDSI, we produce scientific press services, compendia and fact papers in order to maintain a continuous dialogue with specialist groups. Together with experts and the BDSI we have developed a concept that focuses on enjoyment. We regularly participate with this at scientific congresses and the conferences of professional associations, while at the same time providing tools for the work with clients in nutritional consulting.
The online platform genuss-tut-gut.de which has been successfully “live” since 2015, was jointly developed for stressed consumers seeking advice. In addition to blogs, links and many tips, there are tutorial videos to learn how to enjoy, as well as statement videos from experts on questions such as: “Does enjoyment positively serve health?” In certain cases, we also support the BDSI in preparing sustainability topics. Among other things, we produced this video in cooperation with another partner .